1) You Can Be A Generalist Or A Specialist Marketeer
Marketing covers a variety of different areas including Branding, Public Relations, Events, Social Media, Communications, Strategy and Content. You can choose to be a general marketeer – for example a Marketing Executive, Manager or Director of a company and do little bits of all of these things. Or alternatively you can become a specialist in one area and become a “Social Media Manager” or a “Content Marketing Director” for example.
2) You Can Work Company-Side Or Agency Side
As a marketeer, you either work “company-side” in the marketing department of a company, or agency-side where you do marketing for clients. It can be hard to swap between the two so think about what you prefer.
If you work “company-side” you often run your own department, and have a lot of authority. However it can be tough being one of a few people in a company who understands marketing and difficult to push ideas past the board.
In an agency you will always get to experiment with the latest trends. However your time will be managed by project managers and it can be quite competitive. Agencies do offer a very uncorporate, fun and creative atmosphere.
3) Marketing Is Not Sales – But They Do Work Closely
Marketing is about trying to make sure all of your target market knows who you are. It’s about engaging with them, creating relationships and positivity around the brand. You could run an event with 100 people who all engage and enjoy spending time with the company. 10 of them might want to purchase from you – at that point this relationship would be handed over to the sales team. We sweeten them up, sales seals the deal!
4) You Should Always Keep Learning
Whilst working in marketing, try to keep on top of the latest trends. Head to the Institute of Digital Marketing or Chartered Institute of Marketing for courses to keep your knowledge on point. Alternatively sign up for email newsletters such as DigiDay, Co-Schedule and Seth Godin. All of them provide inspiration for your future campaigns and will help you show off new ideas to the boss!
5) You Can Work In B2B Marketing Or B2C Marketing
They are very different. Business to Business Marketing is a lot of networking, long-term relationships, corporate “Wining and Dining” and lots of time spent on LinkedIn. Depending on the product, Business to Consumer Marketing can be all sort of engaging, quirky and interactive campaigns with the general public (think ASOS, John Lewis or Innocent Smoothies), with sales and volume moving a lot quicker.